How to Create a Blog Post in Shopify

How to Start a Blog You Can Grow Into a Business

Businesses of all kinds start blogging as a way to build up a long-term audience. 

But the reverse is also happening, with more and more bloggers starting businesses as an extension of their blog. And it makes sense.

One of the biggest challenges new businesses face is building an audience for their products. New bloggers, on the other hand, often work backward, building an audience first by consistently putting out good content and then exploring ways to monetize their traffic.

Starting a blog is easy if you just want to have a side hustle. But if you’re thinking about creative ways to make money as a blogger down the road, you’ll need to be strategic about how you set your blog up for success.

This step-by-step guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our guide is meant for those who haven’t started a business yet, it’s also relevant for any businesses that want to get into the blogging game.

But first, let’s answer an important question that may seem obvious.

¿What is a Blog?

A blog is a website consisting of content, usually focused on a specific topic, that you regularly add to. Unlike other publications and articles, blogs tend to take on a personal tone, which helps them connect more deeply with their audiences.

People start blogs for all kinds of reasons, including:

• Sharing their opinions, passions, or glimpses into their lives
• Teaching others what they know
• Building an email list
• Developing their personal brand as an expert
• Selling products or services
• A combination of any or all of the above

For these reasons, blogging can be incredibly fulfilling especially when complete strangers start consuming your content but it’s also a commitment.

Whether you publish daily, weekly, or monthly, it’s important to be as consistent as possible, not just in how often you publish but also in the type of content you publish.

It’s very rare for bloggers to see results right away, so to stay motivated in the early stages, keep in mind why you’re doing it.

Pick a niche for your blog: What’s your “thing” going to be?

There’s no shortage of content on the internet. It may seem hard to stand out, but there are two ways you can compete: by choosing a specific niche to focus on and by creating content that has something about it that readers can’t easily find elsewhere.

It’s important to choose a niche that is an inch wide but a mile deep. This will ensure you can consistently create content without running out of ideas and influence your blog name (which we’ll cover later).

You can do this in a number of ways:

1. Focus on a specific location (e.g., New York)
2. Focus on a specific segment within a larger category (e.g., not just recipes, but vegan recipes)
3. Deliver your content in a different style or voice (e.g., humor)
4. Compete with quality (e.g., in-depth posts on a topic that no one else is willing to do.